ole Works to Expand Ad Placements

ole joined top industry leaders in New York City in June to explore new revenue streams for its artists by way of increased ad placements.

Chief Creative Officer Gilles Godard and Sean Mulligan, director of U.S. film, television and media, went to the Billboard Music and Advertising Conference seeking ways to improve earnings by ole artists. The event, the first by Billboard to focus exclusively on music placements in advertising, is a reflection of challenges the music industry is facing in a down economy.

"ole's proactive approach to the licensing markets makes us a strong choice for writers wanting to procure placements in advertising," Mulligan notes. "Our creative team in all offices services ad agencies and brand management firms around the world via direct relationships and through our sub-publishing network. Our 'indie' nature also provides for fast response time on creative briefs and licensing quotes, and our diverse catalog of great songs makes us an excellent resource for licensors."

Godard noted a high level of interest at the event: "You'd think that in this climate it would be quiet. You can tell that people in music – publishers, artists, managers – are trying to find different venues to get a bigger piece of the pie."

Mulligan says he periodically flies to New York to keep tabs on ad-placement possibilities for his artists. "ole is working hard to expand placement in ads," he asserts. "We're really putting a concerted effort into advertising because it is such a beneficial market for us now."